By Our Staff Writer
Wego, a leading online travel marketplace and travel app in the Middle East and North Africa (MENA), announced partnership with the Ras Al Khaimah Tourism Development Authority (RAKTDA) for promoting experiential travel in the emirate.
The partnership aims to inspire regional travellers to explore the emirate through RAK Moments, an experience–led destination campaign designed to reflect how modern travellers discover and connect with places.
Brent Anderson, CCO at RAKTDA (left) and Mamoun Hmidan, CBO, Wego
The partnership pact envisages the two working on campaigns to position the emirate as a compelling option for both short–haul breaks and longer experiential stays.
RAK Moments showcases Ras Al Khaimah through authentic, bookable experiences from nature and adventure to wellness, culture, luxury hospitality, and family–friendly escapes. This campaign encourages travellers to explore the destination through meaningful moments rather than traditional itineraries.
Through Wego’s extensive regional reach and travel insights, the campaign will spotlight Ras Al Khaimah’s (RAK) diverse offering, including luxury beachfront resorts, mountain and desert escapes, serene beaches, heritage sites, and a growing culinary and wellness scene.
Mamoun Hmidan, Chief Business Officer (CBO) at Wego, said Ras Al Khaimah has evolved into one of the region’s most compelling destinations by offering travellers a wide variety of experiences within a single trip. “Through this partnership, we aim to connect more travellers across MENA with everything Ras Al Khaimah has to offer while making the journey from discovery to booking seamless through Wego,” he said.
Brent Anderson, Chief Commercial Officer (CCO) at Ras Al Khaimah Tourism Development Authority, said RAK Moments reflects the way travellers increasingly choose and connect with destinations through meaningful, experience–led journeys. “Through our partnership with Wego, we aim to inspire travellers to discover the emirate in ways that feel personal, accessible, and genuinely memorable,” he added.
As demand for experience–led travel continues to grow across the region, RAK’s landscapes and diverse hospitality offering position it as a distinctive destination for couples, families, and solo travellers alike. Supported by integrated marketing initiatives, curated destination storytelling, and targeted digital campaigns, the partnership will further cement the emirate’s position as one of the region’s most dynamic tourism destinations.
