By Our Staff Writer
Preferred Hotels & Resorts, a leading independent hotel brand internationally, announced the launch of ‘Preferred Wellbeing’, a new global designation programme celebrating a curated collection of more than 50 member hotels and resorts that deliver exceptional, holistic wellness experiences.
From expansive spa sanctuaries and hydrothermal circuits to nature-based retreats and nutritionally driven culinary programmes, the designation recognises hotels that are shaping the future of wellness travel.
The latest initiative, revealed by the brand through its recently released ‘Luxury Travel Report’, highlights properties that go beyond traditional spa offerings to create immersive journeys of renewal, vitality, and reconnection.
According to the report, more than a third of luxury travellers are actively seeking transformational wellness journeys, and 77 percent agree that true luxury today means escaping the pressure to post and impress online. Today’s luxury traveller is increasingly motivated by experiences that support genuine disconnection and reset.
Together, these shifts point to a new era of wellness travel – one that blends science, tradition, personalisation, and design into deeply transformative experiences that extend far beyond the spa, it said.
“We are thrilled to introduce Preferred Wellbeing, which reflects an elevated focus on holistic wellness across our global portfolio,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Our latest research shows that travellers are increasingly prioritising experiences that support physical, mental, and transformative wellbeing.
Ueberroth said Preferred Wellbeing was created to help guests easily discover and book hotels that are defining what’s next in the wellness space.
Preferred Hotels & Resorts said its latest initiative marked a significant milestone in its ongoing commitment to innovation and elevating the guest experience. “By identifying and celebrating hotels at the forefront of wellness, the programme provides travellers with a trusted guide to discover meaningful, restorative stays around the world,” it said.
Guided by a structured evaluation framework, Preferred Wellbeing ensures both credibility and consistency across its portfolio, with participating hotels assessed against five core pillars of wellbeing and twelve defined criteria. These span essential areas such as rest and recovery, movement, nourishment, connection to place, and environmental responsibility.
To earn recognition, each property must meet a minimum of ten of the twelve criteria, ensuring the designation reflects a truly holistic and integrated approach to wellbeing.
