Destination Wellness
magazine
Destination Wellness Magazine
Where the wellness and travel industry finds its audience.
Advertise with usAbout Destination Wellness Magazine
Destination Wellness Magazine (destinationwellnessmagazine.in) is a digital-first trade and industry publication launched in February 2026, covering the fast-growing intersection of travel, hospitality, and wellness. The publication tracks emerging destinations, market data, and industry moves for readers across hospitality, tourism boards, wellness operators, and travel brands.
Editorial coverage spans Industry News, destination trend reports, medical and wellness tourism, hospitality launches, and a proprietary Wellness Check interactive tool — positioning the title as both a news source and an engagement platform for its readership.
Content pillars
Industry News
Market data, openings, funding, and M&A across travel and wellness.
Destination Trends
Emerging locations, traveller behaviour, seasonal reports.
Wellness & Medical Tourism
Retreats, longevity travel, medical tourism markets.
Hospitality
Resort and hotel launches, wellness-led hospitality concepts.
Interactive
Wellness Check calculator and reader engagement tools.
Why advertise with us
Category-specific readership
Reaches hospitality, wellness, and travel decision-makers directly, without waste spend across unrelated verticals.
High-intent audience
Readers arrive actively researching destinations, retreats, and travel or wellness purchases — not passively browsing.
Fast-growing niche
positioned inside the wellness travel category, one of the fastest-growing segments in global tourism.
Multiple engagement formats
News, interactive tools (Wellness Check), and destination features give brands more than one way to reach the same reader.
Early-mover advantage
As a newly launched title (Feb 2026), inventory and placements are available at introductory rates before the audience scales further.
Audience profile
- Visitors
- Since the launch, the readership and viewership have been seeing significant jumps month-on-month. However, we prefer to talk about the numbers after a full year run.
- Primary geography
- The Americas, the UK, Europe, Canada, Australia and New Zealand, India, Southeast Asia & GCC reach.
- Age band (primary)
- Growing traction across all age groups, mostly millennials, 60+, and Gen Z.
- Gender split
- Data is still evolving, but showing significant growth among both men and women readers.
- Core reader profile
- Hospitality & wellness industry decision-makers, tourism boards, travel brand marketers, high-intent wellness travellers.
Advertising opportunities
A mix of standard IAB display formats, native and sponsored editorial, and newsletter placements — designed to put brand and destination partners in front of an engaged, industry-specific readership.
1. Digital display advertising
| Ad unit | Size (px) | Placement | File types |
|---|---|---|---|
| Leaderboard | 728 × 90 | Header / in-article | JPG, PNG, GIF, HTML5 |
| Mobile Leaderboard | 320 × 50 | Mobile header/footer | JPG, PNG, GIF, HTML5 |
| Billboard | 970 × 250 | Homepage hero / header | JPG, PNG, GIF, HTML5 |
| Medium Rectangle (MPU) | 300 × 250 | Sidebar / in-article | JPG, PNG, GIF, HTML5 |
| Half Page | 300 × 600 | Sidebar (sticky) | JPG, PNG, GIF, HTML5 |
| Wide Skyscraper | 160 × 600 | Sidebar | JPG, PNG, GIF, HTML5 |
| Mobile Interstitial | 320 × 480 | Mobile transition | JPG, PNG, HTML5 |
Max file size: 150KB (static) / 200KB (HTML5). Max animation length: 15 seconds, 3 loops. All creative is subject to editorial review.
Rate card
| Ad unit / package | Duration | Rate (USD) |
|---|---|---|
| Leaderboard (728×90) | Per month | $3,000 |
| Medium Rectangle (300×250) | Per month | $1,750 |
| Half Page (300×600) | Per month | $2,000 |
| Sponsored Article | One-time | $4,500 |
| Homepage Takeover | 24 hrs / 48 hrs | $500 |
| Category Sponsorship | Quarterly | $3,000 |
Volume and multi-month bookings are eligible for discount. Rates exclude applicable taxes.
2. Sponsored & native content
- Sponsored Article — branded editorial written or co-created with the brand, published in-feed and tagged “Sponsored” (~800–1,200 words, includes imagery, one embedded CTA/link).
- Advertorial Feature — full-page brand feature within a themed editorial package (e.g. a destination trend report).
- Destination/Brand Spotlight — short-form native placement within relevant trend roundups.
- Video/Photo Essay Sponsorship — branded visual storytelling placements.
Sample: “Ubatuba to Oulu — New Breakout Travel Spots for the New Jet Set” (Sept 2026) — an example of the Destination/Brand Spotlight format, showing tone, structure, and imagery style used in native placements.
3. Social media packages
- Instagram/LinkedIn feed feature — co-branded post across the magazine’s social channels.
- Stories/Reels takeover — short-form destination or brand content.
- Social + editorial bundle — combined native article and social amplification package.
4. Custom & homepage takeovers
- Homepage Takeover — roadblock of Billboard + Half Page + MPU units for a set duration (e.g. 24/48 hours).
- Category Sponsorship — exclusive branding across a content vertical (e.g. “Wellness Travel powered by [Brand]”) for a fixed term.
5. Programmatic & exchange availability
| Channel | Availability | Notes |
|---|---|---|
| Google Ad Manager (GAM) | Yes | Direct + programmatic guaranteed deals |
| Open exchange (Google Ads / AdX) | Yes | Remnant inventory only |
Direct-booked (I/O) placements take priority over programmatic demand across all units.
Creative specifications & deadlines
- Static creative: JPG or PNG, RGB, 72 DPI.
- HTML5 creative: served via approved ad server tag; must include a static backup image.
- Sponsored content: brand to provide brief/inputs; our editorial team drafts and publishes within 5 working days of approval.
- Creative deadline: 3 working days before campaign start date.
- All native/sponsored placements are clearly labelled per editorial disclosure standards.
Booking terms
- Payment terms: 50% advance, balance on campaign start.
- Lead time: seven days’ notice required before campaign start.