By Our Staff Writer
The Boao Lecheng International Medical Tourism Pilot Zone, located in Qionghai City on the eastern coast of Hainan Province, China, announced an innovative “medical care + tourism” business model, building a distinctive new landmark for integrated medical‑tourism development in the province. The initiative aims to tap the dividends of Hainan Free Trade Port, according to a media release by PRNewswire.
As a frontier hub for medical opening‑up in Hainan, Boao Lecheng plans to leverage its pilot‑policy advantages to pool world‑class medical and pharmaceutical resources. It will also host the permanent ongoing International Innovative Drugs and Medical Devices Exhibition, a core cultural‑tourism exhibition platform.
Favourable policy incentives underpin the growth of medical tourism in Lecheng. To date, more than 600 types of specially‑approved drugs, medical devices and special food products have become available for the first time in China, the release said.
The setting up of premium institutions including South Korea’s JK Medical Aesthetic & Plastic Surgery Hospital has laid a solid foundation for China‑Republic of Korea cooperation in medical‑and‑wellness tourism, the release said.
Booming industrial growth has driven rising popularity of medical tourism in the province. Lecheng is estimated to have registered 640,800 medical‑tourism visitors in the first half of 2026, a year‑on‑year increase of 133 percent.
Beyond cutting‑edge medical experiences, Lecheng’s wellness‑oriented cultural‑tourism features also win wide acclaim. For instance, at Boao Yiling Life‑Care Centre, visitors from across the globe come to immerse themselves in traditional Chinese wellness therapies such as TCM bone‑setting and calligraphy‑based health preservation, and gain direct insight into the unique charm of traditional Chinese health culture.
Building on its special‑medical‑policy strengths, Boao Lecheng keeps pooling top‑tier medical resources and connects with surrounding high‑quality tourism facilities such as Boao Golf Course and Dongyu Island Resort to deepen integration of medical, wellness and tourism sectors.
