By Our Staff Writer
Accor, a global leader in hospitality, and Orascom Development Egypt, a leading developer specialized in creating vibrant, integrated communities, announced the signing of a management agreement to reposition the iconic Mövenpick El Gouna as Sofitel El Gouna Resort, a luxury resort.
The property will undergo an extensive phased renovation programme starting in 2027, transforming it into a flagship destination under the Sofitel brand, further strengthening Accor’s luxury portfolio in Egypt.
The resort will offer a rich and diverse culinary scene, designed to appeal to an international clientele while celebrating local flavours. This will be complemented by an extensive range of leisure and wellness facilities, including a spacious spa, fitness centre, and outdoor areas designed to fully leverage the property’s exceptional natural surroundings.
“Egypt has always held a special place in Sofitel’s story, and today’s signing of Sofitel El Gouna Resort represents a new chapter in our journey here,” said Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery and Emblems. Baily said El Gouna embodies a rare balance of nature, community and international lifestyle, making it an ideal setting for Sofitel. “This project reflects our shared ambition with our partners to create a landmark resort that celebrates both local identity and French elegance,” the chief executive added.
Dr Eskandar Tooma, Chairman of Orascom Development Egypt, said El Gouna on the Red Sea is renowned for its international standards and integrated lifestyle offering, anchored by a portfolio of premium hotels. “The addition of Sofitel reflects a shared commitment to quality hospitality and reinforces confidence in Orascom Development Egypt and El Gouna’s growth vision,” Tooma said, adding that Sofitel El Gouna Resort will deliver a refined and immersive experience that stays true to the town’s distinctive character.
As a pioneer in creating platforms across art, culture, entertainment, entrepreneurship, hospitality, gastronomy and sports, El Gouna continues to shape Egypt’s lifestyle scene. From the El Gouna Film Festival to Taste El Gouna to international sporting championships, the town leads and inspires its global community of more than 50 nationalities.
The project represents the phased transformation of Mövenpick El Gouna into a flagship luxury resort, aligned with the rapid evolution of Egypt’s hospitality landscape toward more experiential and high-end offerings.
