By Our Staff Writer
Marriott International and the Leali family, founders of the Italian luxury wellness hospitality group Lefay, announced their plans to enter into a joint venture to bring the luxury wellness hospitality brand into the Marriott portfolio. Lefay will be the first brand in Marriott’s portfolio dedicated exclusively to luxury wellness.
This collaboration is to combine Lefay’s approach to holistic wellbeing with Marriott’s global scale, and the power of its award-winning Marriott Bonvoy loyalty platform. The Italian major is known for its immersive resorts in natural settings and its proprietary Lefay SPA Method, which blends scientific research with holistic wellness traditions.
“Marriott is thrilled to collaborate with the Leali family as we grow our luxury wellness portfolio,” said Anthony Capuano, President and CEO, Marriott International. “Luxury is increasingly defined by wellbeing, purpose and meaningful experiences. We are excited to introduce Lefay to our customers around the world and thoughtfully expand Marriott’s presence in the luxury wellness space,” he added.
Domenico Alcide and Liliana Leali, founders of Lefay, said the group is deeply honoured to begin this collaboration with Marriott and to further advance their vision of bringing the Lefay brand to the world. “Our family founded Lefay nearly twenty years ago with a clear vision: to create destinations where wellbeing, nature and health come together authentically,” the founders said.]
Lefay will complement Marriott’s existing Luxury Group portfolio while appealing to a rapidly expanding global audience seeking transformative travel experiences focused on health and longevity. “Lefay represents a new expression of luxury, one that is wellness‑first, deeply experiential, and emotionally resonant,” said Tina Edmundson, President of Luxury, Marriott International. “As guest expectations continue to evolve, our collaboration with Lefay will allow us to thoughtfully extend our luxury offerings into a space where wellbeing is not just an amenity, but the heart of the travel experience.”
Alcide Leali, CEO of Lefay, said the group is proud to join Marriott’s Luxury Group, alongside some of the most prestigious hotel brands such as The Ritz-Carlton, St. Regis, EDITION and The Luxury Collection. “Together, we are poised to accelerate the global expansion of the Lefay brand and further reinforce Lefay’s position as a leading name in luxury wellness hospitality,” he said.
The relationship between Marriott and the Leali family reflects a shared vision to preserve Lefay’s distinct identity and Italian heritage, while supporting its long‑term growth through carefully selected destinations that align with the brand’s values.
The transaction is subject to customary approvals and closing conditions, the companies said.
