By Our Staff Writer
Travellers are expected to ditch perfection for personal growth, flexibility and discovery in 2027, according to Hilton’s newly released 2027 Trends Report. It said jet setters are prioritizing trips that help them reset, gain perspective and make the most of their time away.
“We’re seeing that travellers are less interested in someone else’s definition of perfection and more focused on planning travel on their own terms,” said Chris Nassetta, president and chief executive officer, Hilton.
“This year’s report reinforces that people are looking for experiences that fit their lives, help them recharge, and create meaning that lasts long after they’ve returned home,” Nassetta said.
Hilton’s 2027 Trends Report is backed by extensive global research, including a survey of over 14,000 travellers across 14 countries conducted in partnership with Morning Consult.
The rise of ‘Ish’ – defining travel on one’s own terms, and human touch becoming the ultimate differentiator in an era of AI-powered travel planning are among the key trends identified by the report.
Travel getting increasingly viewed as the new ‘growth getaways’, the ‘new balance of wellbeing’, and the new ‘micro-travel mindset’ are the other trends projected for 2027 by the report.
Tourists are being “healthy-ish”, picking and choosing which habits to keep up while away; “adventure-ish”, with 28 percent of people figuring things out as they go compared to 18 percent who want a fixed itinerary; and “solo-ish”, with three in 10 travelling solo but meeting up with someone they know on arrival, the report said.
“Next year, travellers will be taking more frequent, but shorter, trips, booking onto ‘growth getaways’ and prioritising spending time in nature for wellness purposes,” the Hilton trend report said.
