By Our Staff Writer
The International Wellness Tourism Expo (iWT) 2026, a premium business-to-business event held in Tokyo on June 17-19, saw a massive surge in international participation. The event, organized by RX Japan Ltd., brought together the world’s leading wellness tourism companies.
The 3-day event also helped in solidifying Japan’s position as a dominant hub for the booming, trillion-dollar global wellness travel industry, its organizers said.
Besides the latest and futuristic products and equipment, the expo displayed Japan’s unique wellness offerings – from Zen culture and healthy Japanese cuisine to Onsen, forest bathing, and Onmyodo.
The event saw exhibitors from health tourism sectors including hot springs, spas, hotels, yoga, camping, meditation, nature exploration and healthy eating.
A series of business meetings were also held at the exhibition, enabling exhibitors to promote their products and services to potential business partners and clients.
