By Our Staff Writer
The Tourism Authority of Thailand (TAT) announced plans to host “Amazing Thailand Health & Wellness Trade Meet 2026” on April 23, 2026 as part of its move to tap into the growing wellness tourism trend. The event is slated to be held at the Mövenpick BDMS Wellness Resort Bangkok.
The event will serve as a business matching platform linking 74 overseas operators with 68 Thai businesses in a bid to create new commercial opportunities and expand international partnerships.
The initiative is aimed at driving Thailand’s tourism industry towards higher-quality, higher-value travel, while strengthening the country’s potential as a world-class health and wellness destination.
TAT governor Thapanee Kiatphaibool said the event reflects the agency’s commitment to advancing the country’s tourism sector in line with the “High Value & Sustainable Tourism” concept. “TAT is placing importance on raising wellness products and services to international standards by attracting quality travellers with high spending power, developing health-focused tourism routes in both major and secondary cities, and promoting sustainability in both environmental and community dimensions,” she said.
The goal, Kiatphaibool said, is to generate long-term value for the Thai economy and society by connecting domestic entrepreneurs with global partners and opening the door to new business opportunities that will further enhance Thailand’s image as a global wellness destination.
