By Our Staff Writer
“Hushpitality” is fast emerging as the new buzzword in wellness tourism, as travellers increasingly seek quiet, calm and restorative experiences.
The new trend reflects the growing desire among travellers for peaceful escapes that prioritise mental wellbeing, nature immersion and low-impact experiences, a new industry report said. “From serene hotels to silent zones and mindful design, ‘hushpitality’ is influencing how destinations and hospitality brands craft offerings that appeal to travellers craving tranquillity,” according to Hilton’s 2026 trends report.
Whether it’s embracing the soothing sounds of ocean waves, enjoying a crackling campfire, or soaking in the serenity of a spa, travellers are craving moments of calm as a departure from the busyness of their daily routines, the report said.
According to Hilton’s global research, respondents’ number one motivation to travel for leisure in 2026 is “to rest and recharge” (56 percent). Top desires also include spending time in nature (37 percent), improving mental health (36 percent), and spoiling themselves with “me time” (20 percent).
The report said for some, solo travel is the ultimate solution for securing silence. More than one in four travellers (26 percent) plan to travel alone in 2026, and forty-eight percent of travellers report adding solo travel days to their itineraries before or after their 2026 family trips.
Even on group trips, 28 percent of jetsetters plan to seek more quiet moments by themselves, whether that means dining alone at a hotel restaurant, enjoying a cocktail for one at the lobby bar, or taking a stroll in the local neighbourhood.
While some solo travellers seek calm and relaxation at a hotel, others are interested in retreats that allow them to be alone – together. The report said a majority of US travellers surveyed said they would be interested in attending a quiet/silent retreat.
Reading was also included among the top three most anticipated leisure activities for American travellers (68 percent), alongside listening to music or podcasts (79 percent) and relaxing by the pool or beach (78 percent).
The report said travellers are also increasingly seeking immersive experiences that nourish the mind, body, and spirit. According to the survey, American travellers expressed a heightened interest in nature immersion retreats (67 percent), followed by spiritual retreats (60 percent), and meditation/silent retreats (56 percent).
